Big Star Copywriting

Big Star Digital Marketing Consulting

Struggling to Make Your Digital Marketing Work? We Can Help.

  • Data-Driven Strategies That Deliver Results
  • Expert Guidance from a Proven Digital Marketing Consultant
  • Over A Decade of Partnership with UK & Global Businesses
For over a decade, over 50% of our business has come from working on SEO and digital marketing, from SMEs to multinationals. For smaller companies and those in niche markets, an ongoing retainer is not the most cost-effective way to deliver results with SEO - our approach delivers more value in a shorter time.
Derryck Strachan
Managing Director

For over 10 years, we’ve worked as a digital marketing consultant for a wide range of clients. Our creative and strategic expertise in copywriting and SEO has underpinned successful digital marketing consulting work that includes content strategy, email marketing, Ads management, social media management, LinkedIn outreach and much more.

Our digital marketing clients include:

  • Park Insurance (digital marketing) – one of the UK’s leading commercial insurance brokers
  • Airport Bus Express (digital marketing) – UK transport providers
  • Omda (SEO, content strategy, blogging, email, social media) – global healthcare technology company
  • Crayon (SEO, Ads management, content writing) – global IT company
  • Polygiene (SEO, content strategy) – global antimicrobial/anti-odour additives
  • Provincial Rubber (SEO, Ads, content writing) – UK manufacturing supplies
  • Avansas (digital marketing) – global office supplies

 

Many businesses waste time and money on ineffective digital strategies, struggling with poor website traffic, weak conversion rates, and campaigns that don’t perform. Our experience is that many companies fall foul of similar mistakes in their digital marketing:

  • Lack of measurement
  • Lack of focused strategy
  • Agencies overcharging
  • Agencies who provide reporting but no action
  • Ineffective reporting on ROI
  • Shiny new object syndrome

 

As expert digital marketing consultants, we work with business owners and senior marketing professionals to provide clear, effective strategies that drive real growth. Whether you need to refine your online presence, improve conversions, or scale your marketing efforts, we’re here to help every step of the way.

Our service is a hands-on, done-for-you approach that integrates with your existing marketing resources and seeks to maximise ROI from your budget.

Each approach is tailored to your business’s unique challenges and goals. From in-depth research and planning to campaign execution and a roadmap of ongoing content improvements, we future proof your digital marketing strategy to ensure it delivers measurable success.

Why Work with a Digital Marketing Consultant?

A well-crafted digital strategy can mean the difference between wasted spend and tangible ROI. Here’s why working with an experienced marketing strategy consultant makes all the difference:

  • Strategic Insight: We identify the most effective marketing channels and tactics for your business.
  • Optimised Spend: Get the most from your budget with data-driven decisions.
  • Scalable Growth: Build a marketing strategy that evolves with your business.
  • Expert Execution: From SEO to Google Ads, we help implement high-impact campaigns.

Our Digital Marketing Consultancy Process

Our consultancy service follows a structured, results-driven approach designed to maximise your marketing performance.

Before mapping our strategy, we take a deep dive into your current marketing performance. We analyse what’s working, what’s not, and where opportunities lie.

  • Digital marketing health check
  • Competitor benchmarking
  • SEO and website performance analysis
  • Audience and market insights

We conduct thorough research to understand your industry, audience, and competitive landscape. This ensures every decision is backed by data.

  • Customer behaviour analysis
  • Keyword and content gap research
  • Digital trends and emerging opportunities

With insights in hand, we create a tailored digital marketing strategy aligned with your business objectives.

  • Defining key goals and success metrics
  • Channel selection.
  • Content and brand positioning recommendations
  • Budget allocation and resource planning

We don’t just provide the strategy – we can help you put it into action. Whether you need full-service execution or in-house team support, we ensure every campaign is ready to deliver.

  • SEO and content marketing strategies
  • PPC and paid social media campaigns
  • Email marketing and automation
  • Conversion rate optimisation

Marketing isn’t static. We continuously monitor performance, providing actionable insights to refine and improve your strategy over time.

  • Real-time analytics tracking
  • Regular performance reports
  • Ongoing strategic adjustments

Meet Your Experts: The Big Star Team

Derryck has spent nearly 20 years helping businesses build marketing strategies that drive real results. With a background in PR at Warner Music and independent labels, he founded Big Star to help brands tell their stories and connect with their audiences more effectively. His expertise spans digital strategy, brand positioning, and campaign management, ensuring every marketing effort is purposeful and measurable.
Derryck Strachan
Founder & Digital Strategy Expert
Ricky specialises in SEO, content strategy, and digital performance. Having worked with brands like NCP, he understands how to align SEO, analytics, and content marketing to create strategies that deliver measurable impact. Detail-oriented and process-driven, he ensures every campaign is built on data and optimised for the best results. Whether it’s refining a search strategy or streamlining marketing operations, Ricky focuses on efficiency and results.
Ricky Marshall
SEO & Content Strategy Specialist

Fractional CMO Services: Expert Strategy Without the Overhead

Need high-level marketing leadership without hiring a full-time CMO? Our fractional CMO service offers:

  • Strategic marketing leadership on a flexible basis
  • Full-scale marketing strategy development
  • Implementation support and team management
  • Performance tracking and continuous improvement

Overcoming Business Challenges with Big Star Copywriting

Struggling with your marketing efforts? We help businesses overcome challenges like:

We provide the insights and strategies to turn these challenges into opportunities for growth.

Our Digital Marketing Case Studies

We’ve worked with a range of brands across industries, delivering impactful digital marketing solutions:

  • Ibexa: Enhanced SEO and content strategy, resulting in a significant traffic boost.
  • Crayon: Developed a multi-channel digital marketing plan, increasing lead generation.
  • Park Insurance: digital marketing partners for over a decade with excellent results

What Makes Big Star Different?

Let’s Talk About Your Project

Ready to take your digital marketing to the next level? Whether you need a fresh strategy, campaign support, or expert insights, we’re here to help.

Book a free consultation today and let’s build a digital marketing strategy that makes a difference for your brand in 2025.

 

    Get a Quote

    Contact DETAILS

    Email us: [email protected]

    Phone : 01803 865025