Helping businesses sell more online
since before the iPhone

For over 20 years, Big Star Copywriting has been helping businesses succeed online with intelligent, strategic content for authority, visibility and sales. While the digital landscape has changed almost beyond recognition, the values we started with still hold true: writing with intelligence, creative strategies that align with your business objectives, and excellent customer service – we care about what we do.

We’re a small but perfectly formed organisation that integrates exceptionally well with marketing teams, providing copywriting and search marketing expertise to complement your existing capabilities. We’re responsive, consistent and reliable. That’s why we’ve built great relationships with business owners, CMOs and senior marketers – some of which have lasted nearly as long as the company itself.

Our winning combination of skilled writing and SEO savviness has built partnerships with our clients that deliver consistent, measurable results over months or even years.

We work with B2B and B2C businesses in travel, tech, e-commerce, fashion, insurance and almost every other sector in between – whatever your challenge in writing or SEO, we can create a tailored solution that works for you.

The name Big Star comes from Alex Chilton’s obscure 70s US band – a group I got into during my time working in the music industry as a PR and journalist. I like to think – there’s still a bit of that rock star spirit in our outlook. We love to write about things we’re passionate about – from restaurants and hotels, to motorbikes and martial arts, or business and self-development. But we also bring freshness and imagination to topics that need a little more colour.

Every one of the team brings something unique, whether it’s a passion for cycling, an IMDB credit, a role on a major UK soap opera, a knowledge of whisky, a travel obsession – or a miraculous ability to turn complex tech subjects into plain English, a wizard-like aptitude for keyword research, or a hawk-like eye for typos.

If you want to get to know us better, drop us a line or give us a call – we’re here to make your content work better for you.

Derryck Strachan
CEO and founder

Leadership

Founder; Creative Strategy

Derryck started out in PR for Warner Music and independent labels before founding Big Star nearly 20 years ago. Since then, he’s worked with hundreds of businesses across all kinds of industries, building marketing strategies that don’t just look good on paper, but deliver results too. He’s an expert at managing diverse teams, crafting compelling brand stories, and ensuring that every piece of marketing has a clear purpose and impact.

Director; Search, Paid Media

With a strong background in SEO and content strategy, Ricky has worked with brands like NCP to make SEO, analytics, and content strategy work in sync to deliver impactful content wins. He thrives on process, ensuring everything runs smoothly while keeping a sharp eye on performance. His ability to turn complex data into actionable marketing strategies ensures that every campaign is built on insight and precision. If there’s a smarter, more efficient way to do something, Ricky will find it – and make sure it delivers success.

Social Media Manager

Melissa brings extensive experience in social media marketing, having worked with top agencies and brands to develop high-performing digital campaigns across a variety of platforms. She has built an online publication that is read globally, and her work has been recognised by local and national media outlets for her contributions to digital journalism. Melissa combines creativity with strategy to deliver powerful messages that connect with audiences and drive meaningful brand engagement.

How we can help you

Copywriting

With a crack team of dedicated and experienced writers and editors, we are a complete copywriting partner, supporting our clients with standout written content, from emails to eBooks, SEO landing pages to company reports. Whether it’s seasonal product pages in your unique tone of voice or ad hoc support with internal comms, we’re here to make life easier.

Strategy

We believe in writing with purpose. Whether that’s to improve search results, increase engagement, supercharge conversions or amplify awareness. Whatever your marketing challenge, we create pragmatic content and digital marketing strategies to ensure you meet your KPIs.

Search Engine Optimisation

Our rigorous and tailored approach to SEO is backed up with high-quality, on-brand writing and detailed reporting and analysis. Our ongoing monthly packages at surprisingly good value rates deliver sustained improvements to traffic, SERPs and conversions – with plain English reporting and sensible advice so C-Level can clearly see the benefits.

Account Management

Whether you use Monday, Basecamp, Teams, Workspace or any other management tools, our team will adapt to your processes, integrating seamlessly into your organisation so content is easy to brief, review and track. And if you need us to we can publish it too – we’ve used virtually every CMS out there.