30 Inspirational Meta Description Examples – Improve Your Click-Through Rate
Meta descriptions are a crucial ingredient in an effective SEO strategy. For users, they act as the first impression, summarising what a page is about and encouraging you to click through to a website. For Google, they’re a key indicator that helps the search engine understand your content. Think of them as your website’s elevator pitch—just […]
50 B2B Blog Topic Ideas to Inspire Your Next Blog Post
In any solid B2B content marketing strategy, your blog sits centre stage. B2B blogs can be an incredibly effective tool for driving engagement, generating leads, and building authority in any industry. With the right content strategy, a well-written blog can educate prospects, address their pain points, and move them along the good ol’ buyer’s journey. […]
10 Reasons Insurance Companies Need Content Marketing
Just because insurance is essential doesn’t mean anyone wants to spend more time thinking about it than is absolutely necessary. Given that, how can insurance companies use content marketing to engage with policyholders and prospective customers? It can be tough. Creating engaging content for consumer insurance can be challenging because, unlike most other B2C brands, insurance […]
How to create a buyer persona
Are you worried you’re not getting the right content in front of the right people at the right moment in their buyer journey? To achieve your content marketing goals, you need to be able to use personas to target specific buyer types with tailored content. Enter the Buyer Persona. Lots of brands put in the […]
The Different Types of Blogging – What will be Popular in 2024?
Out of 1.9 billion websites in the world, there are more than 600 million blogs. You can find an answer to almost everything online – and most of the time, Google will lead you to a branded blog. Each blog is home to countless thoughts, opinions and bites of wisdom. Blogs are undefeated in the ranks […]
180+ Marketing statistics for 2024
Data is great – we absolutely love it. As marketers, getting the correct data and insight to inform our content marketing strategies is vital. Sharing is caring, so we’ve compiled a list of marketing statistics from some of our favourite brands doing great research so you don’t have to. From copywriting and social media marketing […]
Marketing Strategies for Travel Agencies – Everything You Need to Know
The travel industry is incredibly competitive. In 2024, exotic holidays overseas compete with staycations; short breaks are beating longer breaks, and last-minute UK getaways booked spontaneously are taking the lead over long, thought-out trips abroad. All of this is going on while the cost-of-living crisis continues and tensions across the world create turbulence— this has […]
Our Tips & Tricks for Stand-Out Email Copywriting
If you’re reading this, you’re undoubtedly familiar with email marketing. Most of us are subscribed to more mailing lists than we can count on one (or two) hands. Every time we make a purchase online or enter our email for a fantastic introductory deal (who else has a file full of 10% discount codes?), we […]
What is Duplicate Content? Why is it bad? How do you avoid it?
There’s no denying that there’s a lot of content on the web, and inevitably, at least some of it will be similar to content elsewhere. But there’s a difference between similar content and duplicate content, and one is inherently worse than the other. What is duplicate content? Duplicate content is online content that is identical […]
Insurance Content Marketing Strategy Guide
No one wants to read content about insurance, right? Wrong. According to the LSA, 68% of insurance consumers ran a search before scheduling an appointment or starting the buying process. The proof is there in black and white. Your potential customers want you to answer their questions and help solve their problems. You can do this cost-effectively with […]
What is Evergreen Content? + 10 Evergreen Content Examples
Over 7.5 million blog posts are published on the web every single day. That’s a monthly total of around 230 million blogs. Now, you won’t be competing against all of these. Different industries, audiences and regions will cut this number down quite significantly. However, to stand out in your niche, you need to fight for […]
Google’s Experience Algorithm Update (March 2024) – What it Means for Content Creation
Google has released a new update that has deindexed hundreds of websites, targeting AI-generated or ‘spammy’ content. The March 2024 Core Update is good news for content marketers as low-quality content is penalised in favour of original, high-value website copy. It’s improving the quality of search rankings and refining spam policies with the goal of […]
Our ultimate guide to blog writing
Are you making the most of your site’s blog? Or is blogging often left off your content marketing strategy? You’re missing a trick if you said yes to the latter. And why? Marketers who use blogs generate 67% more leads than those who don’t. Those are crazy results that you NEED to be making the […]
10 Clothing Store Description Examples From Leading Online Fashion Brands
Valued at $820 billion in 2023, fashion is the world’s leading eCommerce industry. ASOS, boohoo.com and Revolve are among the top ten companies making the most online. While their vast followings and influencer collaborations work around the clock to build brand awareness, compelling content is at the heart of all these brands. In this blog, we are […]
Fashion digital marketing guide 2024 – Strategies, channels & examples
As of last year, the fashion industry was valued at a whopping $1.7 trillion. And that number is set to only get higher. The money aside, it’s pretty tricky to visualise just how big this industry is. But when 430 million people across the globe work in fashion – that’s more than the entire population of […]
How to Write a Travel Blog Like a Pro – Tips, Structure & Examples
Travel blogs are crucial to the marketing funnel for travel agents and leisure brands. In this blog, we dive into how to write a travel blog post, why they’re essential, and share our top travel blog writing tips to help you reach your target audience at each stage of the buying journey. Before a person […]
How to Write An About Us Page – A Complete Guide
In a previous blog, we revealed our content checklist for new websites and the About page came in at the top as one of the foundations that underpin your site’s credibility and SEO strategy. So, with that in mind, we thought we’d dive in and take a closer look at what makes this page so […]
Are your travel blog posts struggling to take off? Read these travel article examples to inspire your writing
Some people travel the world and make a living out of it. Others write travel blogs to increase traffic to their brand’s website. Whatever reason leads you to share your experiences exploring the globe, here are our favourite travel article examples to inspire your writing. Why you need a blog on your travel site Travel […]
Ultimate Guide to Content Marketing
Chapters: What is content marketing, and how does it work? Content marketing should form an integral part of your brand’s marketing strategy. A report by Semrush, one of the leading content marketing Saas platforms, finds that content marketing can deliver five times more leads and a whopping 55% increase in website traffic. Plus, it costs up […]
Our Complete Travel Copywriting Guide – Selling a Destination with Words
“Live life with no excuses. Travel with no regret.” Oscar Wilde Over 80% of travel planning is done using the Internet. Year-on-year, this number is growing. As an online travel agent or holiday provider, everything you do needs to sell the dream. People want to see the world; they want to make memories. When holidays […]
How does AI Content Generation Work? A Complete Guide
It’s nearly been a year since ChatGPT entered the conversation, triggering AI to gain a permanent spot at the top of every marketer’s trends-to-watch list. After the release of the Open AI chatbot, other tech giants were quick to join the race with AI products that have the potential to change the game. Google released Bardearlier this year […]
100 Fashion Blog Ideas to Inspire Your Fashion Writing Creativity
The success of the modern-day fashion industry relies on popular style trends. And at the centre of these trends are fashion bloggers. Since 2007, when the blogosphere began to skyrocket in size and influence, fashion bloggers have been at the forefront of events at global fashion weeks. They sway creative decisions made by brands and play a […]
20 Mouthwatering Food Description Examples to Inspire Your Food & Drink Copywriting
We’re all food lovers of some kind. There’s bound to be a favourite snack, meal or treat that springs to mind when your stomach starts to growl. We’re creatures of habit; we tend to stick to the flavours and tastes we know, making marketers’ work much more difficult. The food and drink scene is hard […]
What is Personal Branding? Benefits, Challenges and Examples
Consistent personal branding can change the trajectory of your career completely – not to be dramatic or anything, but I’ve seen it happen. And the key to personal branding that has the power to welcome these big opportunities is the name – it needs to be personal. Now, I’m talking about sharing pictures of your […]
How to Master B2B Copywriting: 10 Inspiring B2B Copywriting Examples
Copywriting exists in many different niches. There are words printed to support individuals, others crafted to persuade potential customers, and then there are the meticulous paragraphs written for the eyes of businesses needing your help. All are wound together by a simple similarity – they are words created with a particular purpose and for a […]
The eBook Potential: How to Write an eBook and Why
During the pandemic, eBook popularity took a giant leap. Maybe it was because we had more time to discover new things, or perhaps some of us turned lockdown boredom into an eagerness to learn. Either way, in 2020, British publishers saw eBook sales hit an all-time high. And today, even with the first COVID-19-induced lockdown a mere […]
I’m the Social Media Manager at Big Star and this is How I’m Using AI
I’m going to take you back to one evening in the latter part of last year. Wednesday 30th November 2022, to be exact. The weather was how you’d imagine it to be for the time of year in Devon – cold, grey and wet. And in full seasoned spirit, I was undoubtedly preparing to put up […]
10 types of marketing communication you should probably be using
We’re not here to sugarcoat things: content marketing can be challenging. With many different types of marketing communication at your disposal, choosing the right track to take is a pretty big decision. And if you don’t know what you’re doing or what each communication offers, it’s easy to get it wrong. Every marketing communication channel […]
5 Must-Know Tips for a killer Digital Marketing Plan
Digital marketing is a big old word. It’s also a word that’s thrown around a lot in this industry. And with many of its iterations, we seem to be losing the essence of what digital marketing is. By definition, digital marketing refers to a marketing campaign that appears on an electronic device – a phone, computer, […]
How Accurate is AI Copywriting? Our Thoughts
Since ChatGPT took the internet by storm late last year, AI has been the word on everybody’s lips and has divided the industry. While many marketers have run full force into embracing artificial intelligence’s possibilities, others are cautiously wondering what the fuss is about. And then there are the few who fear the rise of […]
Exploring AI Article Writing – Can a Machine Really Write a Good Blog Post?
AI has been the talk of the town for a while now – especially since OpenAI released ChatGPT in the latter part of last year. Marketers flocked to try out the tool at a feverishly quick pace, and as new features are introduced, we are left pondering the future of the industry as we know […]
Website Trust Score Explained
Appearing on the first page of SERPs is a content marketer’s goal. And with only 0.63% of Google searchers clicking on results from the second page, you can’t blame us. Users know that a higher rank means, more often than not, higher quality; if your content offers what it says on the tin, it will […]