10 Reasons Insurance Companies Need Content Marketing
Just because insurance is essential doesn’t mean anyone wants to spend more time thinking about it than is absolutely necessary. Given that, how can insurance companies use content marketing to engage with policyholders and prospective customers? It can be tough. Creating engaging content for consumer insurance can be challenging because, unlike most other B2C brands, insurance […]
Website Trust Score Explained
Appearing on the first page of SERPs is a content marketer’s goal. And with only 0.63% of Google searchers clicking on results from the second page, you can’t blame us. Users know that a higher rank means, more often than not, higher quality; if your content offers what it says on the tin, it will […]
What is branded content and why is it an effective marketing strategy?
In an extremely competitive market, there is an increased need for brands and businesses to stand out, connect with their audiences and build customer loyalty. Branded content marketing is a great tool to help do this. It’s the best vehicle for marketers to bridge the gap between awareness and affinity, says the Content Marketing Institute. […]
17 reasons you need to invest in content marketing in 2024
Are you hesitating to invest energy and money into content marketing? Well, consider this: no one ever won a game of Monopoly by cautiously navigating around the board without buying Pall Mall, Park Lane, or a station or two. As a business owner, you may be playing a delicate financial balancing game. But, if you […]
9 ways to INSTANTLY improve any written business communication
Whatever sector you’re in and whatever role you play in your company, accurate, effective and compelling written communications are a crucial factor in success. It might be a press release, a new product launch presentation, training materials for sales staff, product descriptions or any customer-facing copy – whatever you’re writing, good copy has the power […]
Content Marketing Analytics – What To Measure
What’s the return on your content marketing efforts? Is your strategy delivering the results you’re looking for? Is your content relevant and valuable? If you’re a B2C brand and stumped for answers, you’re not alone. 41% of B2C marketers cited the inability to measure content performance as a significant challenge, according to Content Marketing Institute. […]
Thin Content – the Complete Guide
Producing unique content that is optimised for SEO is part of a good copywriter’s DNA. Building a high quality website and sharing this valuable content is critical to the success of a brand’s marketing strategy. Showing the most relevant results to users is part of a search engine’s reason for being. When these three elements […]
How important is content length – what real life data says
This is a question that can freeze search teams and copywriters in the SEO headlights. In truth, the answer is there are no hard and fast rules about content length. There is common ground when it comes to opinion and experience. The consensus is that longer content works the hardest in helping businesses rank higher […]
Does Anyone Actually Use Twitter Anymore?
Are you thinking about throwing in the Twitter towel? Changing algorithms, fake news, rogue bots, trolls and reports of users closing accounts means there’s a perception the platform is losing its relevance and shine. Dig a little deeper though and user statistics show that there are still 326 million people using the network each month. […]
Online Copyright Law – the Complete Guide
In the world of the printed word, copyright is well established and quite clearly defined – copyright is automatically assigned to the creator of a piece of work, unless they have signed that copyright over to another party. Any unlicensed and unauthorised use of that work is considered an infringement of copyright and the original […]
Product description SEO – How to write for Google AND your customers
Writing product descriptions that accurately represent your products, generate consumer interest, and help raise conversion rates is a difficult task. It involves juggling a number of ideas and honing your writing and editing abilities until you’re comfortable repeatedly writing to a targeted audience and in a specific tone of voice. Here, we take a look […]
What You Need To Know About Male Shopping Habits
Whole sit-com episodes, movies, books and other franchises have been dedicated to women and shopping, none (or at least very few) to men and shopping. However, do the stereotypes hold true nowadays? Data from Shoppercentric reveals that 18- to 24-year-olds do not conform to most male shopping clichés. And while today’s youth are leading the […]