Does Anyone Actually Use Twitter Anymore?
Are you thinking about throwing in the Twitter towel? Changing algorithms, fake news, rogue bots, trolls and reports of users closing accounts means there’s a perception the platform is losing its relevance and shine. Dig a little deeper though and user statistics show that there are still 326 million people using the network each month. […]
Online Copyright Law – the Complete Guide
In the world of the printed word, copyright is well established and quite clearly defined – copyright is automatically assigned to the creator of a piece of work, unless they have signed that copyright over to another party. Any unlicensed and unauthorised use of that work is considered an infringement of copyright and the original […]
These 12 Product Description Problems Are Destroying Your Conversion Rate (Here’s How to Rescue It)
Product descriptions are notoriously difficult to get right. As every single business that operates an online shop has to write them, it’s increasingly difficult to sound unique, exciting and original. In some cases, this competition has pushed companies to create incredibly innovative, creative, wacky, and funny product descriptions. In others, it has resulted in companies […]
Product description SEO – How to write for Google AND your customers
Writing product descriptions that accurately represent your products, generate consumer interest, and help raise conversion rates is a difficult task. It involves juggling a number of ideas and honing your writing and editing abilities until you’re comfortable repeatedly writing to a targeted audience and in a specific tone of voice. Here, we take a look […]
Case Study: SEO Copywriting for NCP
Leading car park brand NCP came to us looking for help with: SEO copywriting Events and attractions landing pages Geolocation pages They wanted to enhance their user experience and also get better results with their SEO. How did it go? After delivering the copy for this project a few months ago, we decided to go […]
Insurance Marketing Case Study – Content Marketing for Park Insurance
CASE STUDY Content Marketing for Park Insurance – An insurance copywriting case study Working with an established insurance company has it’s own unique challenges and opportunities. Providing dynamic content marketing to Park Insurance not only meant understanding the difference between gap insurance and no claims protection (plus an array of other insurance products) it also […]
5 Restaurant Marketing Ideas That Get More Bookings
With 80% of restaurants shutting down within five years of opening it’s not hard to see why businesses in the food industry need to be incredibly creative to stay afloat. Even the big hitters can no longer survive on reputation alone. For a modern day restaurant to keep thriving, continual digital marketing is a necessity. […]
Product Description Infographic: The Anatomy Of A Product Page
If you take a look at the product descriptions of any successful e-commerce brand – from the Amazons and Asos’ of the world, to smaller yet flourishing websites, they share many things in common. This is no coincidence – it’s the result of making decisions to do more of what works and less of what […]
What You Need To Know About Male Shopping Habits
Whole sit-com episodes, movies, books and other franchises have been dedicated to women and shopping, none (or at least very few) to men and shopping. However, do the stereotypes hold true nowadays? Data from Shoppercentric reveals that 18- to 24-year-olds do not conform to most male shopping clichés. And while today’s youth are leading the […]
Case Study: SEO Copywriting For minicabit
We’re always very interested to know how our work has gone down after the copy has been signed off. Getting the words right and the tone of voice is one thing, but what about the impact on SEO, sales, and conversions? And to what extent do doubts about working with an agency come into play […]
Sealing the deal: E-commerce copywriting and the perfect checkout page
Once your customers have found your page, browsed through your products, decided that you can be trusted and actually chosen something that they want to buy, all that stands between you and a sale is your checkout page. Follow these tips to make sure that your checkout page is effective…
How to detect plagiarism of your online copy
We’ve been looking at duplicate content a lot recently, and while it’s important that you yourself don’t use content that has been published elsewhere on the web, it’s also essential to ensure that other people aren’t using your content which you have spent time/ money creating. This week we’re looking at online plagiarism and what you can do to counteract it.
What is duplicate content? Why is it bad? How do you avoid it?
There’s no denying the fact that there’s a lot of content on the web, and inevitably at least some of it is going to be similar to content elsewhere. But there’s a world of difference between similar content and duplicate content. In this special post we examine what duplicate content is, why it’s bad for your online marketing strategy, and focus in on a host of related issues that can come into play.
10 Must Read Copywriting and Content Creation Books
Big Star Copywriting pick our 10 favourite copywriting books – the perfect starting point for content creators and marketeers everywhere.
What is the best grammar checker for copywriters?
Try this one simple trick for finding the perfect word every time. It beats any grammar guide or editor’s red pen and it’s the best way to know you are sending out error-free copy.
The right way to give feedback to a copywriter
Are you the habitual ‘track changes’ user? Try these alternative ways of giving feedback that get the most (and the best) from your copywriter.