Grammar in SEO copywriting
Website grammar in SEO copywriting is crucial to making sure your content appeals to both your customers and search engines. Recent updates to how Google analyses content means that you can no longer rely on your copy mentioning your target keyword throughout. Instead, Google wants quality content, with a good user experience and that your […]
Empathy matters in copywriting – here’s how to show it
Do you know how to use empathy in your copywriting and marketing? Find out why empathy works and how to use it to help your prospects oyour brand.
What is duplicate content? Why is it bad? How do you avoid it?
There’s no denying the fact that there’s a lot of content on the web, and inevitably at least some of it is going to be similar to content elsewhere. But there’s a world of difference between similar content and duplicate content. In this special post we examine what duplicate content is, why it’s bad for your online marketing strategy, and focus in on a host of related issues that can come into play.
What is the best grammar checker for copywriters?
Try this one simple trick for finding the perfect word every time. It beats any grammar guide or editor’s red pen and it’s the best way to know you are sending out error-free copy.