Content Strategy Services

Your tailored content roadmap, built for business growth.

"Great content isn’t just about words—it’s about strategy. We take the guesswork out of content marketing by using data to identify what your audience is searching for, optimising for SEO, and crafting content that converts. From planning and creation to distribution and performance tracking, we ensure your content drives traffic, builds authority, and delivers real business results."

Derryck Strachan

Managing Director

A successful content strategy doesn’t happen by accident—it’s mapped out. It’s targeted. And it’s designed to deliver results. Whether you want to dominate search rankings, grow your audience, or tell your story with more impact, we’re here to build a strategy that makes it happen.

At Big Star Copywriting, we don’t offer cookie-cutter solutions. Your business is unique, so your strategy should be too. With over 15 years of experience in content and digital marketing, we take the time to understand your brand and tailor a strategy that gets results.

Why Choose Big Star as Your Content Strategy Consultant?

Real Experts, Not Guesswork:

Our writers and strategists have decades of experience across industries. We know how to nail your brand’s tone and get your message heard.

SEO Done Right:

No keyword stuffing. Just smart, seamless SEO that helps you climb the rankings without sacrificing readability.

All-In-One Service:

From content ideas to keyword research, writing, editing, and publication. It’s all done for you.

Dedicated Account Management:

You’ll have one point of contact for all your projects, keeping communication simple and stress-free.

Flexible & Fast:

Tight deadlines? One-off content emergencies? You get content when you need it—in as little as 24 hours.

How We Can Help

Our content strategy service covers all the essentials:

Content Direction:

you get a clear, results-focused roadmap for your content that aligns with your goals.

Brand Identity:

Need a consistent tone of voice across every channel? We’ll refine your messaging to make sure your brand is unmistakably you.

SEO & Keyword Research:

We dive deep into search trends to find the keywords and opportunities that will drive traffic to your site.

Audience Targeting:

We identify who your ideal customers are and create content that speaks to them directly.

Content Planning:

We’ll build a detailed editorial calendar to ensure your content stays fresh, relevant, and strategic.

Multi-Channel Strategy:

From blogs to email campaigns, we create content plans that work across the platforms most important to you.

What’s Included in Our Service

Here’s what’s included in our content strategy service:

Bespoke Strategy: No cut-and-paste tactics—everything we create is tailored to your goals.
SEO That Works: We seamlessly integrate SEO into every part of your strategy.
Consistent Copy: Every piece of content is rigorously edited by our in-house team before it’s published.
Flexible Service: Your business changes. The market changes. That’s why good content strategies are built to be flexible.
Account Management: Your dedicated account manager will handle all the details, so you don’t have to.

Backed by Expert Writers & Eagle-Eyed Editors

When it’s time to create content, we don’t mess around. Our handpicked writers are chosen for their ability to hit the brief every time—whether it’s writing scroll-stopping blog posts or technical whitepapers. They’ve all been trained in SEO too, so your content will be optimised without sacrificing quality.

Once the writing’s done, our in-house editors step in to make sure everything is polished and ready to go. No errors. No missed opportunities. Just great content, every time.

Our Experience Across Industries

We’ve worked with brands big and small in industries like:

Tech: Simplifying the complex for brands like Omda with easy-to-read, SEO-driven content.
Healthcare: Writing with clarity and care for NHS Oxleas in this highly regulated industry.
Travel: Transporting readers for brands like onefinestay with vibrant, descriptive storytelling.
Fashion: Crafting sharp, stylish copy for Armani and New Era.
Insurance: Translating industry jargon into plain, trustworthy language for brands like Park Insurance.

What Our Clients Say

"We have been using Big Star Copywriting since early 2019 and can always rely on them to hit their deadlines. Sometimes we need extremely quick turnaround, and they are always happy to oblige. They are extremely flexible, adaptable, and willing to listen to our needs and requirements as a business. If you are looking for copywriters that have significant knowledge of best practices for SEO, I would highly recommend Big Star."

David Harvey

Web Operations Manager, New Era Cap Company

"The content is excellent, with the tone of voice being on point every time—I couldn't be happier. Plus, they are good for getting content back to you on time—Bonus!"

Ryan Thaker

Marketing Executive, Mattress Next Day

Frequently asked questions

What is a content strategy service?

A content strategy service is a detailed plan for how your brand creates, distributes, and optimises content. It’s all about ensuring your content reaches the right people at the right time.

How do you integrate SEO into content strategy?

We use keyword research, competitor analysis, and search intent insights to create SEO-friendly content without compromising readability.

Can you handle content creation too?

Absolutely. We offer full-service solutions, from strategy creation to writing, editing, and publication.

Ready to Start?

Whether you’re looking for a full-service content strategy agency or just need a content consultant to refine your existing strategy, Big Star Copywriting is here to help. Get in touch today and let’s make your content work harder for your business!

Contact DETAILS

Email us: [email protected]

Phone : 01803 865025

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