Email copywriting service​

To put it simply, email copywriting is important because email remains the largest digital communication channel on the planet. There are approximately 4.25 billion daily email users, just shy of the total number of daily users for all the social media platforms combined (Statista). This gives email unparalleled reach.

Then there’s the fact that email offers companies the biggest ROI of any digital marketing channel. Research shows that every £1 spent on email marketing returns £36, resulting in a pretty remarkable ROI rate of 3,600%. Industry professionals also recognise this value – statistics show that four out of five marketers would rather stop using social media than lose email as a marketing tool.

When you strip it back and look at why email remains a popular marketing channel, it comes down to five key points:

1. Reach – Everyone has an email. If you’re looking to reach someone via digital channels, email is your best chance of success.
2. Direct access – Email inboxes are personal. They’re only accessed by those who own them (not an assistant or any other ‘gatekeeper’), and they’re checked regularly. This means email marketing offers direct access to potential customers.
3. Scale meets click-throughs – Across all industries, the average click-through rate for email marketing is 11.3% (Knowledge Base). That’s pretty impressive. Factor in the scale of email marketing campaigns, and you’ve got a winner on your hands – a relatively high click-through rate on a channel that achieves considerable exposure.
4. A brand builder – Brands stagnate if you don’t maintain them through regular interactions. Emails give you a way to build your brand that’s entirely proactive. You reach out to customers rather than waiting for them to come to you.
5. It’s what your customers want – 91% of people want to receive promotional emails from companies they regularly use (MarketingSherpa). If you’re not taking advantage of that, you’re missing out on a big opportunity.

Working with Big Star is ridiculously easy. In fact, it couldn’t be any easier – we designed it that way. We’ll walk you through the process.

1. Get in touch – First things first, drop us a line. Pick up the phone or fill out our contact form and tell us what you need. We’re friendly, approachable and knowledgeable, so we’ll be able to offer a bit of help and advice whether you know precisely what you’re looking for or not.

2. A little more detail – Once we’ve got an overview of the project and what you’re aiming for, we’ll start working on the specifics. This means looking at your audience demographics, working out delivery timeframes and establishing the scale and scope of your email marketing campaign.

3. Pairing you with a writer – Depending on how big the project is, we’ll either pair you with a writer or choose several writers to work on your emails. We’re pretty proud of the talented team of writers we’ve got here at Big Star and are more than sure that we’ll be able to find the suitable writer(s) for you.

Once we’ve put together our team, we’ll try to keep the same writers attached to your businesses for the duration of our working relationship. It’s the best way of guaranteeing consistency and ensuring our writers acquire a more in-depth understanding of your company.

4. Briefing and first drafts – Next comes the all-important first draft. Our writers are always thoroughly briefed, so they know exactly what you’re looking for. They’re also accustomed to achieving quick turnarounds without compromising on quality. Once the first drafts have gone through our comprehensive proofing and editing process, they’ll be sent to you for approval.

5. Rewrites and edits – We’re pretty used to getting things right the first time of asking. But we also understand that the creative process is a two-way dialogue. If you’ve got anything you want to be adapted or changed in your emails, just let us know. If there’s a particular reason it’s there, we’ll tell you why we think it should stay but leave the final call up to you. If not, we’ll make the edits and have your copy back as quick as a flash.

Generally, we’re one of the quickest around. However, turnaround does depend on a few factors. If you have all the information our email copywriters need ready to go, we can work to almost any deadline without ever compromising the incredibly high standards we set for ourselves. The best way to work out how long your copy will take is to get in touch. Let us know roughly what you’re looking for, and we’ll give you our best timeframe estimation.

At Big Star, we have the expertise and experience required to craft business-winning copy that delivers serious value for your company. We’ve worked hard to build a talented and accomplished stable of writers who specialise in a wide range of fields, allowing us to meet the needs of organisations in the public and private sector, as well as a diverse array of industries.

We understand the ins and outs of copywriting better than anyone. We recognise that high-quality content is the key to better open rates, more click-throughs, enhanced conversion and fewer unsubscribes. We also know that Big Star can help boost your marketing campaign by providing that perfect turn of phrase, precise cold open or engaging newsletter that your company needs to keep the customers rolling in. Just give us one chance to prove it!