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Fractional CMO Service

Expert Marketing Leadership Without the Full-Time Price Tag

Your Marketing Right-Hand – a trusted advisor for ideas and strategy.

The Right Team, Every Time – we find the best people at the best cost to meet your goals.

Measurable Growth & Clear ROI – The right data and KPIs to show results and direct activity

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"Marketing can feel overwhelming—but you don’t have to figure it out alone. We use data to shape your strategy, ensuring your messaging reaches the right audience and your marketing budget drives meaningful results. From SEO and content to brand positioning and team management, we troubleshoot challenges, provide expert guidance, and make marketing feel clear and manageable—so you can focus on growing your business with confidence."
Derryck Strachan
Managing Director

Marketing support where you need it

Effective marketing leadership is essential for business growth. However, not every business has the budget or need for a full-time Chief Marketing Officer.

That’s where we step in – with senior-level marketing expertise, strategy, and management tailored to your business goals, timelines and budgets.

Who are you?

  • a business owner looking for practical help and guidance
  • a startup looking to scale
  • a small business ready to sharpen its strategy
  • an established company that needs to bring its marketing into focus

 

We’re building on years of experience in data-driven marketing, content strategy, SEO, Ads, social media, and content marketing. We want to prove our value in 2025 and we’re looking to work with two new clients, who will not only benefit from our expertise and insight, but from some – quite frankly – exceptionally good value rates. 

No clear marketing strategy?

You get a practical roadmap to achieve your goals.

Underperforming campaigns?

We highlight inefficiencies to improve ROI.

Confusing metrics?

You get KPIs that make your progress easy to track.

What Is a Fractional CMO?

A Fractional Chief Marketing Officer (CMO) is a senior marketing expert who provides part-time, high-level strategic support. They bring the expertise of an in-house CMO without the cost or commitment of a full-time salary.

A Fractional CMO can:

  • Define your marketing strategy and objectives
  • Oversee campaigns and manage agencies
  • Track performance to ensure your investment delivers results

This service is ideal for small to mid-sized businesses, startups, and CEOs who need guidance and leadership to drive growth.

SPEAK TO OUR TEAM

Does Your Business Need a Fractional CMO?

Marketing is complex – and as algorithms change and AI advances, it’s only getting more challenging to navigate. Without the right expertise, businesses risk wasting time, money, and effort on strategies that don’t deliver.

Here’s how our Fractional CMO service can help:

Save Money

Get the expertise of a £100k+ marketing leader at a fraction of the cost.

Drive Growth

Implement proven strategies to boost revenue and ROI.

Stay Focused

Free up your time to focus on what you do best while we handle the marketing.

Make Informed Decisions

Benefit from data-driven insights and transparent reporting.

Our Fractional CMO Service

We’ve built our reputation on delivering marketing solutions that work. With an international client base, we are the trusted content partner for B2B and B2C brands that want to reach more people with impactful digital marketing and results-focused SEO strategies.

How Can We Help You?

We’re not your average marketing consultants – we’re a content partner who’s in it with you. Here’s why businesses trust us to drive their marketing forward:

We craft marketing strategies that align with your distinctive goals. No fluff, no guesswork – just focused, impactful plans that work.

From setting budgets and selecting channels to managing campaigns and measuring success, we handle it all.

We act as an extension of your team, working closely with you to make informed, data-driven decisions.

With clear KPIs and regular reporting, we make sure your marketing investments pay off—every time.

TELL US ABOUT YOUR PROJECT

How It Works

Our process is designed to take the guesswork out of marketing:

We start by understanding your business, your audience, and your goals.

We develop a tailored marketing plan with clear objectives and measurable KPIs.

From finding the right partners to running campaigns with your team, we make sure every piece of your marketing is firing on all cylinders.

With robust analytics and reporting, you’ll always know what’s working – and what’s next.

Whether it’s increased revenue, more leads, or stronger brand visibility, our mission is to help your business succeed.

The Fractional CMO Team

Marketing isn’t just about tactics—it’s about having the right people in your corner. Our Fractional CMO team brings decades of experience, a sharp strategic mindset, and a hands-on approach to delivering real results. We’re here to cut through the noise, refine your strategy, and make sure your marketing actually works.

Derryck Strachan

Derryck started out in PR for Warner Music and independent labels before founding Big Star nearly 20 years ago. Since then, he’s worked with hundreds of businesses across all kinds of industries, building marketing strategies that don’t just look good on paper, but deliver results too. He’s an expert at managing diverse teams, crafting compelling brand stories, and ensuring that every piece of marketing has a clear purpose and impact.

Ricky Marshall

With a strong background in SEO and content strategy, Ricky has worked with brands like NCP to make SEO, analytics, and content strategy work in sync to deliver impactful content wins. He thrives on process, ensuring everything runs smoothly while keeping a sharp eye on performance. His ability to turn complex data into actionable marketing strategies ensures that every campaign is built on insight and precision. If there’s a smarter, more efficient way to do something, Ricky will find it – and make sure it delivers success.

Melissa Hawkins

Melissa brings extensive experience in social media marketing, having worked with top agencies and brands to develop high-performing digital campaigns across a variety of platforms. She has built an online publication that is read globally, and her work has been recognised by local and national media outlets for her contributions to digital journalism. Melissa combines creativity with strategy to deliver powerful messages that connect with audiences and drive meaningful brand engagement.

Who We Work With

Our Fractional CMO service is designed for:

  • Small to Mid-Sized Businesses
  • Companies that need expert marketing leadership but aren’t ready for a full-time CMO.
  • CEOs and Founders
  • Business leaders who need a trusted partner to take marketing off their plate and drive results.
  • Growing Brands
  • Businesses ready to scale but lacking the in-house expertise to do it right.

What Do Our Clients Say About Us?

Polygiene Group is an industry-leading ingredient and additives manufacturer focused on freshness and protection technologies for hard surfaces and textiles. Polygiene required a content and SEO partner who could support their evolving marketing needs while maintaining a consistent, high-quality brand presence.

Since 2022, we have worked closely with their team to refine messaging, enhance search visibility, and develop a wide range of marketing materials. From long-form content and campaign assets to strategic SEO support, we have become an integral part of their marketing team—offering agility, expertise, and a results-driven approach.

“Big Star has become a part of our marketing team. It understands what Polygiene is trying to achieve, and its writers and SEO specialists recognise that they aren’t ever just working on an isolated piece of content. Instead, we’re always building to much larger goals and long-term awareness. The understanding of that larger goal and the ability to work towards it consistently in every piece of content we publish is fantastic.”

— Nick Brosnan, Marketing Manager, Polygiene

Why Should You Work With Us?

Here’s what you can expect when you work with us:

We ensure your marketing efforts are aligned, targeted, and built to achieve your goals.

From SEO and paid ads to content and social media, we know what works—and what doesn’t.

We find and manage the right partners for you, so you’re always getting the best results for your investment.

From tech startups to healthcare and retail, our team has helped businesses across a wide range of industries.

No black boxes here. We track, measure, and report on everything, so you know exactly what you’re getting.

ENQUIRE TODAY

Your Frequently Asked Questions, Answered

A Fractional CMO provides the same strategic expertise but works on a part-time basis, making it cost-effective for smaller businesses.

Our packages are tailored to your business needs, ensuring you get maximum value for your investment. Big Star has been helping all sorts of businesses achieve success with digital marketing since 2006, but this is a new service for us that leverages our considerable skills in creative strategy and stakeholder management, with nearly thirty years of marketing insight. We’re looking to build value in this service quickly in 2025, so you’ll find that our rates are extremely competitive.

Yes, we collaborate with your internal team and external partners to enhance your marketing efforts, offer training and provide support.

Ready to Grow?

We’re here to make marketing simple, effective, and results-driven. Whether you’re a local brand just starting out or a growing name looking to level up, our Fractional CMO service is the smart, flexible solution for ambitious businesses like yours.

Let’s make it happen. Get in touch today to learn more about how our Fractional Marketing Services can help your business grow.

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    Phone : 01803 865025

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