Is your website letting you down? Our healthcare & medical copywriting services are the remedy.
Twenty years of helping companies get more business online
- Expertly Researched, Reader-Friendly, Search Optimised Content – We simplify complex healthcare topics for better understanding.
- SEO That Works – Optimised content that drives visibility and traffic.
- Compliance You Can Trust – Content that meets industry standards and builds credibility.
- Custom-Tailored Solutions – Content crafted to align with your unique goals.
Struggling to Find the Right Words to Explain Complex Healthcare Topics?
Healthcare organisations often face the challenge of making medical information accessible, engaging, and compliant. Poorly structured content can confuse patients, misrepresent services, and fail to rank in search engines—impacting visibility and trust.
We’re a specialist healthcare copywriter that delivers clarity, accuracy, and results. Whether you need website copy, blog articles, research-based content, or patient-friendly service pages, we create compelling content that strengthens your authority and connects with your audience.
Our Healthcare Copywriting Services
We offer a full suite of content solutions tailored to your healthcare audience, including:
Clear, accessible content that improves UX and drives conversions.
Informative, well-researched pieces to improve thought leadership.
Designed to increase rankings and attract organic traffic.
In-depth content that showcases expertise and results.
Simplifying complex topics for clarity and accessibility.
Persuasive content that explains offerings effectively.
Trusted by Leading Healthcare Organisations
Our healthcare content writers have extensive experience creating content for the medical industry. We understand the nuances of healthcare marketing, creating highly targeted content that is engaging, accurate, and compliant with industry standards.
We’ve worked with significant healthcare clients, including NHS Oxleas and Omda, delivering high-quality content that enhances online presence and improves communication.
Working with NHS Oxleas
From March to December 2022, Big Star helped Oxleas NHS Foundation Trust overhaul its website by updating content for hundreds of services, working closely with the Head of Communications to streamline the process and address missing information. We:
- Standardised content across hundreds of service pages for clarity and accessibility.
- Coordinated with multiple teams to ensure accuracy and completeness of medical information.
- Created user-friendly, SEO-optimised medical content to improve website performance.
The result? Our medical content writers streamlined user experience, improved search rankings, and reduced pressure on customer support teams.
Working with Omda
Since 2023, Big Star has supported Omda’s rebrand and SEO strategy. Our medical content writers have worked closely with CMO Helen Døcker to enhance visibility, streamline messaging, and create compelling content that reinforces Omda’s position in the healthcare technology sector. Together, we have:
- Developed SEO-optimised content to establish domain authority and improve search rankings.
- Created website copy for a major rebrand that clearly communicated Omda’s unique business approach and service offerings.
- Provided full-funnel content, including blogs, case studies, and white papers, to drive engagement and lead generation.
The result? A 19% increase in organic traffic, improved search visibility, an 8% increase in organic website leads and a stronger digital presence for Omda’s newly rebranded identity.
“The way Big Star copywriters immerse themselves in discrete service areas and pick up what they need to create great content is fantastic. With Omda, writers can work with Medication Management one moment and Emergency Response the next, so that ability to move between them, ask the right questions and learn about new subject areas has been invaluable.” – Helen Døcker, CMO, Omda.
The Big Star Advantage: What You Gain When Working With Us
Investing in professional healthcare copywriting can help your business:
SEO-driven content improves search rankings and visibility.
Well-researched, authoritative content positions you as a trusted expert.
Clear, persuasive messaging improves engagement and action rates.
Simplified, accessible information makes services easier to understand.
Become a go-to resource in your industry with high-quality content.
The Role of SEO in Medical Copywriting
SEO isn’t just a tick-box exercise – it’s essential for brands wanting to achieve strong results. Healthcare content needs to rank well in search results to reach the right audience. Our SEO-optimised copywriting includes:
- Strategic keyword research to target high-value search terms.
- Optimisation for Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines.
- Engaging, well-structured content that improves readability and ranking.
Our healthcare copywriters ensure your content is informative and highly discoverable—the golden ticket to reaching your audience when they need you most.
Who Can Benefit from Our Healthcare Copywriting Services?
Virtually every healthcare business could benefit from a strategic approach to content marketing and SEO. If you’re looking for long-term, sustainable growth in one of the following areas, book a free 20-minute strategy call now.
- Medical Technology Companies: Clear, compelling content to showcase innovations.
- Healthcare Providers & Clinics: Service pages, patient education, and digital marketing content.
- Mental Health Services: Sensitive, engaging copy tailored to diverse audiences.
- Dentists & Cosmetic Clinics: SEO-friendly content to attract and convert new patients.
- Pharmaceutical & Medical Research Firms: Authoritative, compliant content for complex topics.
Why Choose Big Star for Healthcare Content?
✔ Industry Expertise: Experienced medical copywriters who understand healthcare and medical terminology.
✔ SEO-Driven Approach: Content designed to improve search rankings and organic traffic.
✔ Clear & Engaging Copy: Communicating complex topics in a way that’s easy to understand.
✔ Custom Solutions: Every piece is tailored to your brand voice and goals.
✔ Compliance & Accuracy: Ensuring all content is fact-checked and aligned with industry regulations.
What is Medical Copywriting?
Medical copywriting involves creating clear, informative, and compliant content for the healthcare industry. It requires a deep understanding of medical topics, the ability to simplify complex information, and expertise in SEO and content strategy. From patient education to B2B healthcare marketing, well-crafted medical content builds credibility and improves engagement.
Start Making Your Healthcare Content a Marketing Priority
Effective medical copywriting makes a difference. It informs, engages, and drives results. If you’re ready to improve your online presence, enhance patient communication, and grow your business, we’re here to help.
Get in touch today for a free consultation, and start improving your impact online.
- Dedicated account management
- Free content sample
- Search Engine Optimisation
- Fast response & turnaround