An experienced insurance copywriter

For engagement, authority and SEO

We’re the insurance copywriter of choice for brands including Park Insurance, The Co-operative Insurance, Lloyds Group and QuoteRack. Whatever your size or specialist sector, our intelligent insurance content writing builds your brand, increases your authority and forges long-term relationships with your customers.

Whether you need a package of regular insurance content marketing, a one-off brochure or an insurance content writer to help you refresh your website, our high-quality copywriting will get you noticed in the search engines and help turn visitors into paying customers.

To find out more about our insurance copywriting service, fill in our contact form or give us a call on 01803 865025.

Written by qualified, experienced writers

Our small team has a wealth of experience in the commercial and B2B insurance sectors.

Dedicated account management

All clients benefit from a dedicated account manager. You have a single point of contact for all projects.

SEO-optimised insurance content

Make yourself visible in the highly competitive insurance industry with SEO-optimised web copy.

Why top insurers choose us as their go-to insurance copywriter

Our expert insurance content writers provide well-researched, high-quality copywriting that builds trust and gets your message across to prospects.

We can provide informative and valuable blog posts, information guides, product pages, newsletters, SEO articles and brochure copy that speak to real issues and help people understand how insurance can help them. Our comprehensive content marketing packages can transform your online marketing efforts.

What our clients say

“Big Star Copywriting have been helping us with our content strategy and online marketing since 2011. During that time our search results and traffic have improved significantly.”

Marc Loud

Director, Park Insurance

We have increased our leads, and our content resonates with target audiences and helps with higher value leads. Big Star helped us with that by understanding our audiences, writing with SEO in mind and making valuable insights and suggestions to help deliver better content (and on time!).

Greg Ibbotson

Marketing Manager, TH March

Park Insurance: An insurance copywriting case study

An established family insurance business offering a wide range of products approached us looking for ways to increase their ranking and organic traffic. Their site was barely visible for any product-related keywords in the highly competitive insurance sector.

We built an SEO strategy focusing first on their most important product pages. We then created a calendar of supporting blog articles, each targeting a specific service and keyword. Our insurance content writers then provided a regular flow of unique, keyword-optimised content which, although designed specifically to increase search traffic, also served to increase engagement amongst the client’s existing customers. Our insurance content writers crafted both long and short-form articles, all linking back to the product pages.