Press release writing service

Press releases keep customers up to date with what’s happening with your company and raise awareness of your brand amongst potential customers. They’re a valuable part of your marketing strategy and can be used to significant effect when they’re created and communicated professionally.

They are also an established source of information amongst those who are vital to generating further publicity. Just take a look at a few of these eye-opening stats.

• 100% of journalists say that their number one way of finding stories is via press releases (10Yetis).
• They are journalists’ single most trusted source of information (Cision).
• Thanks to backlinking and SEO, press releases can significantly impact your visibility, even if they’re not picked up by mainstream media (Forbes).

We’ve made working with Big Star as easy as possible by streamlining our processes and ensuring our team’s as agile as possible. Generally, working with our press release writing service looks something like this:

1. Reach out to the Big Star team – The first step is to get in touch with our team via phone or our contact form. It doesn’t matter if you’re not entirely sure what type of press release or copy you require, as we’ll advise and guide you to the best way to meet your aims and objectives.

2. Tell us about yourself – Once we’re past the introductions stage, we’ll begin by finding out a little more about your company. Context is critical when creating copy that sounds and feels like it’s written by your brand. So we’ll talk to you about the wider industry in which you operate, what you hope to achieve with your press release and what makes your business stand out from the crowd.

3. Building the brief – Now that we understand what your business is all about, we’ll get more detail-oriented. This is where we work out project specifics, such as the length of the document, where it will be published and SEO requirements. From these details, we’ll construct a comprehensive brief for our writers.

4. Assigning press release writers – Next, we match your business with the Big Star writer that best meets your needs. Sometimes, we choose a writer because they have relevant industry expertise. On other occasions, they’re picked because they’re the best fit for your brand’s voice. Having assigned the writer(s) to the project, we’ll brief them, and they’ll start the first draft.

5. Proofing, revisions and edits – All of our writers’ work is passed through our in-house proofing process, so you’re guaranteed high-quality, error-free copy every time. Once the first draft is finished and proofed, we’ll send it to you for approval. If you want any revisions or edits made, we’re happy to do so. But we’re also pretty sure you’ll love what our writers can do the first time around.

The great thing about press releases is that they’re typically pretty short and usually get straight to the point. That means we can turn work around remarkably quickly. While particularly complex press releases may take a little longer, our flexible and versatile team is used to putting out top-quality work in relatively short timeframes. If you would like a precise time frame for your press releases, get in touch, let us know what you need, and we’ll give you a more accurate estimation.

At Big Star, we’re not too keen on blowing our own trumpet. But needs must, so here are five reasons you should choose us as your press release writing service.

1. We have the experience you need. We’ve been working with big-name brands for almost 20 years. Over that period, we’ve honed our methods and refined our processes to allow us to meet the needs of our clients in the most effective way possible.

2. We’re experts at understanding your business. Great copywriters speak in your brand’s voice. But that takes practice and a lot of skill. Fortunately, we have plenty of both.

3. We do more with less. PR requires writers to do a lot with relatively few words. But that doesn’t mean they can be any less informative or engaging. We make sure every word serves a purpose.

4. We’re a holistic copywriting service. We’re not just copywriters. Our team’s comprised of SEO specialists and marketing geniuses, so we can help you with every aspect of the content creation process.

5. We’re all about forging long-term partnerships. It may start with a press release, but we like to build professional relationships with customers that can last years. How do we do it? By consistently offering excellent value.