Travel copywriting service​

Working with a talented writer matters for three key reasons:

● Increased sales – a good copywriter will supercharge your travel content, making it more powerful and more evocative. Ultimately, this leads to more sales.
● Brand-building – there are an endless number of travel companies out there. What makes yours unique? Perfect travel copy helps your products stand out and enables you to build a distinct, engaging brand that’s more likely to foster customer loyalty.
● SEO – well-written copy propels you up the Google search rankings and makes your brand more visible. Considering that 68% of all online experiences begin with a search engine (ahrefs), it’s vital that you get yourself as high up the rankings as possible.

A professional copywriter is essential if you want to bring your content to life. They’re the ones who can inject passion into your prose and who ensure all the necessary details are included in the text. They’re the ones who reel the reader in and plant the seed that sees your customers booking travel to one of your magical destinations. They’re the ones who ensure your copy reads perfectly and provide error-free content that cements your reputation as professional, industry-leading experts.

Our service is remarkably simple. It’s so straightforward that we can sum it up in five easy steps.

1. Get in touch – We can’t do anything until you pick up that phone or fill out our contact form. It doesn’t matter if you’re unsure what type of content will best suit your business, our fantastic SEO and marketing specialists can advise and guide you in that regard.

2. Getting to know your brand – To create world-class travel copy, we need to understand what makes your business tick. We need to understand why customers choose you and what makes your brand special. We want to be able to speak with your brand’s voice, so we’ll start the process by getting to know your company.

3. Setting up the project – Once we understand what makes you different, we’ll get stuck into the nitty-gritty. This means working out the project details. Which demographic is your content aimed at? What deadlines are we working to? How many pages do you require?

4. Formulating first drafts – Once we have the details we need to create a brief, we’ll assign a writer (or writers) to the project. We’ve worked with a lot of travel companies in the past, so we’re fortunate to have several specialist travel content writers on the team. They’ll go away and create the first draft. Then it’s proofed by our in-house editing team and sent back to you.

5. Editing and revisions – Generally, our first drafts don’t need much revision. But we’ll always listen to feedback and make any edits you think necessary as quickly as possible. As we work together in the future, we’ll try and keep the same writers attached to your projects. This allows them to develop a deeper understanding of the nuances of your brand’s tone of voice and guarantees consistency.

We’re set up to work to short deadlines without any drop in the quality of our output. That means we can turn around high-quality travel copy quicker than the vast majority of travel copywriting agencies. In part, this is due to our talented team of writers, all of whom have considerable experience working under pressure. However, it’s also a part of our wider business philosophy.

We’re a streamlined organisation which understands that the modern business landscape moves quickly. Consequently, we’ve designed our internal processes to ensure we can be as agile as possible when we’re responding to content requests, briefing our writers and proofing, editing and revising work. Though precise deadlines will always vary depending on the project specifics, we’re sure that you’ll be more than happy with the speed at which we can provide outstanding travel content.

If we had to narrow it down to just three key reasons why you should choose Big Star, they would be:

● We’re experienced. We’ve worked with some big names in the travel industry, and we’ve created world-class content for a wide range of formats, including blogs, brochures and advertisements.
● We’re quality-oriented. We understand that long-term partnerships offer the biggest rewards, and we recognise that those partnerships are built on trust and quality. We don’t ever let you down.
● We’re passionate about travel, too. Our travel content writers live, breathe and dream travel. They get the appeal, know what inspires and excites, and speak the language of travel. In other words, they’re a perfect fit for your business.